Look Alive - Intellectual

Drake has grossed hundreds of millions of dollars in his career so far. He makes money for nearly anything he does. He splits it with his team (October’s Very Own), friends and family, and as seen in “God’s Plan” Music Video he also gives back to the community.

“The 6” is a nickname Drake gave his home city, Toronto, as 416 and 647 are area codes of Toronto, Ontario, Canada. He’s even got it tatted on him:

Drake has referred to himself as the “6 God” many times in the past, even naming one of his songs from If You’re Reading This It’s Too Late after it.

He also shouts out BlocBoy JB, the main artist of this song.

Drake talks about how people switch teams and their allegiance. It is not the first time Drake has talked about people changing on him.
On “Keep the Family Close” Drake raps:

And it’s all because you chose a side
You’re supposed to put your pride aside and ride for me, Guess it wasn’t time
And of course you went and chose a side that wasn’t mine

In “Diplomatic Immunity” Drake seems to re-ignite his beef with Joe Budden, former co-host of Everyday Struggle, in a video about Drake on Everyday Struggle Joe seems to be rather harsh on Drake’s album. Drake clearly doesn’t like this due to the fact he “did not contribute to none of this.” While Budden fired shots at Drake’s career in the video, Drake fires shots at Budden’s career in these lines:

Shit is complex like short niggas ‘round tall ladies
I gotta watch who I’m talkin’ to like it’s all-ages
I’ve seen buddin' careers turn to sit around and talk about other careers, judgin' their peers
Knowledge from niggas who did not contribute to none of this here

In an interview with Charlamagne Budden said he smoked Hookah with Drake prior to their beef and implies they were friends.

“That [Drake’s lines on “No Shopping” about Budden’s “Pump it Up” that fired shots at Budden] felt like the ultimate diss to Budden… "I’m hurt. I am hurt. I’m appalled that nigga who know my pen game…he know I don’t care about none of that fame, success, attention, none of that, he know what I do. And you want to use your celebrity to do that to me? We smoked hookah together. How could you do that?”"

The nosebleeds are used to classify the back row seats in a Stadium or concerts because of how high up they are in a Stadium

These seats are usually the cheapest and have the worst view out of all the seats in a venue.

BlocBoy’s success in the rap game has given him the money to purchase court-side view seats, which he couldn’t afford in the past.

That’s my guy. He fucking with me the long ways, just like my brother. We like family.

Drake’s got nothing to hide when it comes to his wealth—he’ll even let you check the tag on his clothes to see he only wears name brands. For example, in the music video for this song, Drake is seen rocking a rare, vintage Ralph Lauren Polo Sport x NASA Anorak from 1992.

Drake was also sponsored by Prada on the Boy Meets World tour.

That shit crazy. Like believing that shit happen. Man, first nigga used to go to the court like last year nobody didn’t know me. I thought I’d be far back and fuck around, then get 30, you get that money and get enough money to just do anything. Shit, niggas just go to the court. When I go in the court, motherfuckers know me. The athletes know me. They’re looking at me. That’s your life.

With the release of Drake’s More Life album in March of 2017, Drake left everyone with some pretty detailed closure lyrics on the project’s 22nd and final track, “Do Not Disturb”:

Takin' summer off, ‘cause they tell me I need recovery
Maybe gettin’ back to my regular life will humble me
I’ll be back in 2018 to give you the summary

In late June 2017, Drake released his single “Signs,” and also took part in Metro Boomin’s single released that same month entitled “No Complaints.” Both would be his last work under his name before disappearing from the music scene all the way up until January 2018 with the release of both “God’s Plan” and “Diplomatic Immunity” under the header Scary Hours.

It’s also worth noting several media outlets such as Billboard and HotNewHipHop were reporting that fact that Drake fell off the Billboard Hot 100 chart for the first time since 2009. This led to some fans to see this as the decline of Drake’s musical career and sparked rumors of his retirement.

A plug is often someone who manufactures drugs, or at least is the primary distributor. In order to hide from authorities they will have other people selling them on the streets who are often called middle men- being between the producer and the buyer

Drake has a history of mistrust with the music industry. He’s made this clear earlier in his career, notably on 2015’s “You & The 6”:

I pull the knife out my back and I cut the throat with it, momma

This line describes the vindictive nature of the rap industry and underlines how it affects the artists within it by forcing them to change and adapt to a very isolated world at the top.

The state of rap music and the music industry, in general, has a been common theme in Drake’s outlook on music and life in the later years. He “recently” dwelled upon the many attempts to discredit him during one of his rare interview appearances with DJ Semtex in 2017:

Rounds, when I’m making rounds I mean bullets. Sugar Ray Robinson is a legend. He got the most rounds, he got rounds.

A “Draco,” made popular in America by Soulja Boy, is the nickname for a Romanian variant of a Kalashnikov Model 1947. The "Draco”, features a shorter barrel and gas tube than the AK-47, but also fires 7.62x39mm bullets.

Both 21 Savage and Kodak Black have name-dropped it in their lyrics, with Future naming a song after the gun:

BlocBoy is also talking to the opposition, both in the “rap game” and real life: saying that he could fire back, with lyrics or bullets. This may also reference Blocboy’s “trademark dance” which is known as the shoot.

Shit is going to turn up. 901 Shelby Drive. We’re going to look alive for that one because Shelby Drive, it’s a street off Elvis Presley. Elvis Presley is one of the most famous streets in Memphis. That’s right off Shelby Drive. Shelby Drive, really, going toward the hood a way.

The whole city right now, they’re still shocked, like damn, he shouted the city like that. Yeah, he did. Everybody know Drake is from Memphis, from the Chris and everywhere. He’s all around. Everybody fuck with him.

Drake holds grudges. Since the windfall of his highly public beef with Meek Mill has died down, Drake started to rap about settling his beefs for the good of all of the parties involved, but deep down he neither forgives nor forgets.

He rapped about a similar sentiment on “9” from his Views album:

You know 40 wants peace
But I’m down to cut ties for it

In nine hood we’ve got a whole lot of weapons. It’s quick to get it blown away. I’ve got a gun. I’ll blow you away just like an instrument. If you blow it, any instrument that you blow in, you know what it is. Flute, you blow in a flute, you can blow into a trumpet. I just choose flute.

Drake’s probably referring to Capo from Halal Gang in Toronto. Capo is friends with Halal Gang’s Smoke Dawg, Puffy L'z, and SAFE, who have been cosigned by Drake. MTV mentioned the gang in their 2016 piece “Toronto World: Drake, Halal Gang, and the Diaspora in the 6”:

The division that springs out of kids' departure from their parents' traditions is the space, place, and time that Halal Gang, made up of rappers Puffy L’z, Smoke Dawg, Mo-G, and SAFE, was formed. The use of the word halal, which means lawful in Arabic, is an homage to their Muslim roots. Halal Gang’s members are residents of Regent Park, a Downtown neighborhood where many East Africans and Caribbean people reside. SAFE is Eritrean; Smoke Dawg is Jamaican; both Puffy and Mo are Somali; all are practicing Muslims. Mo-G and SAFE are the group’s most prominent members, the ones who can rightfully claim that they’ve been cosigned by Drake.

In that city of mine, everybody dying. When niggas die we just say they drop. Then when you drop something you might get charged with littering. If the police around.

BlocBoy is referring to an AK-47, which is commonly shortened to AK or K in this case. He details how he’d very blatantly pull up in broad daylight with his gun and make someone “shiver” or shake out of fear.

This also ties in with the line several bars before when he mentions his Draco.

Febreze is a brand that produces air fresheners and odor-eliminating products. Their most popular product, Febreze “Air” functions by pressing and holding the trigger which releases the odor-removing scents. BlocBoy JB is comparing this to the firing of a gun which he also describes as ‘spraying’ bullets.

Drake seemingly has a thought-out plan for 2018 and is doing nothing less than chasing the money.

He mentions this plan in the final lines of “Do Not Disturb” on his previously released album, More Life:

Takin' summer off, ‘cause they tell me I need recovery
Maybe gettin’ back to my regular life will humble me
I’ll be back in 2018 to give you the summary

This is Tay Keith’s producer tag and is said by Lil Juice, an artist from Clarksville, Tennessee.

That nigga’s bad. He bad. Brown is an odd color. He odd. He stand out, but the wrong way.

These lines are derived from Project Pat’s “Out There,” a song from his debut album, Ghetty Green:

Project Pat, a nigga that’s down for his crown mane
If you' ass step, I'ma be downtown mane
Fourth floor bound mane, that’s if I get caught mane
Pushed me to the edge, so it really ain’t my fault mane

The use of these lines was likely inspired by both Drake and BlocBoy JB’s ties to Memphis, the birthplace of Project Pat.

This isn’t the first time Drake has lifted a large portion of lyrics from another song. On YG’s 2014 single, “Who Do You Love,” Drake recited four lines from Rappin' 4-Tay’s “Playaz Club.”