VVUP (비비업) is a four-member South Korean girl group under egoENT that is composed of members KIM, SUYEON, PAAN and JIYOON.
The group released their pre-debut single, 두둠칫 (DOO DOOM CHIT), on March 13th, 2024. They debuted on April 1st, 2024, with their single, 락던 (Locked On).

Member HYUNNY left the group on August 29th, 2024 due to health reasons.
On December 27th, 2024, it was announced that JIYOON would be replacing HYUNNY, making VVUP a four-member group once more.