West – Independent Rapper on the Rise

West is an Asian American rapper proving that success in music doesn’t require a major label. Born in New York, raised in the Bay Area, and now based in Los Angeles, he left a career in management consulting after graduating from UCLA in 2015 to pursue music full-time in 2019.

Blending rap, hip-hop, and pop with melodic influences, West draws inspiration from a diverse range of artists, from Eminem and 50 Cent to Simon & Garfunkel. His breakout hit, “Euro$tep”, went viral on Instagram and later gained traction after being featured by Manchester United and the Premier League.

West values creative control and plans to stay independent until the time is right for a major deal. With his relentless work ethic, fan engagement, and a vision to become one of the biggest artists in the world, he’s steadily building his legacy—one hit at a time.