Born & brewed in Wisconsin, Social Cig is the ‘Indie-Skate-Rock’ music project of Filipino American, Parker Schultz. Consisting of contagious authenticity, cheery live shows, and cultivating an original story with an attitude of gratitude, Social Cig is creating full-circle moments. Leafing through global music scenes with an ambitious DIY approach and writing songs that capture a genuine outlook from a modern-day Midwest cowboy, Social Cig has become a well-rounded grassroots venture.

A Social Cig song sorts the ordinaries of boyhood; a lyrical short story woven together by playful strength and catchy grips in the feel-good realm of indie rock. Throughout a college degree, circa 2018, Parker would shyly unveil defenseless GarageBand demos to friends over hand-packed cigarettes on a Milwaukee duplex balcony. This collection of 12 hobby-songs unknowingly became the debut album,
‘Prettier in Person. After waves of encouraging chats with peers, Parker would begin to create his live band & form the identity of Social Cig on & offline.

Sketching a memoir and gardening an actively verdant fan base, Social Cig continues to expand its landscape by sharing the stage with acts such as Wet Leg, PREP, M.A.G.S., Noah Kahan, Lime Cordiale, Arlo Parks, Windser, Motherfolk, Kainalu, Dizzy, Miloe, The Symposium, Ax and the Hatchetmen, Landon Conrath, Motel Breakfast, Michael Cera Palin, and Lowertown.