An artist, producer, songwriter and creative visionary known for his versatile and innovative lyricism from Norwich, England. samarchy, separately known as “Whyte Cloud” or “Otarion”, is finding his identity within a sea of copycats. With a mix of eclectic poetry and self-produced instrumentals, his fascination to create is constant. Sam wishes to impact music both as a construct and as a culture.

Sam is inspired by a diverse range of musical genres and artists, extending to the whole world around him. His diagnosis of Chromesthesia plays its part in his exploration of his surroundings and musical directives – he utilises this “super power” to carefully curate his work.

Sam, being musically inclined all his life, chose to establish his career in mid 2019, naturally needing practice and self-guidance to develop himself, but confident in the knowledge of his ability to create. His first three projects, SKY WALKING (2021), KENOPSIA (2021) and Something I Never Wrote On Paper (2023) acted as training and development. Two extra projects, style of heart ‘06 (2006) and Passing Along My Instruments 2018 (2018), were made to highlight Sam’s instrumental work. His most recent record released, youarenotgod (2024), is an expressive funk and UK house inspired album, full of bright sounds and electric progressions. This work has contributed to portraying Sam’s talent as a musician and song-writer/producer.