prod. jay, also known as Jasmine Brasil Santos, is a music producer and performing artist from London, UK. She first gained traction in the summer of 2022, when her signature experimental sound captured listeners' attention. A pivotal moment in her career was the viral success of the track “Kush Kloud” from her 2019–2020 instrumental project VaporLand. The remastered album and the distinctive sound of “Kush Kloud” gained widespread popularity on TikTok, becoming a common sound for the “TikTok star trend” and various anime edits, ultimately amassing millions of streams across major platforms.

The alias “prod. jay” reflects Jasmine’s role as a producer and her nickname, “Jay,” a shortened version of her name used both before and after her transition. The lowercase “prod.” is a reference to her early lo-fi production roots. The addition of “prod.” also served to clarify her identity on Spotify, where her name clashed with other artists.

While primarily a producer, prod. jay has increasingly embraced her role as a performing artist by adding her own vocals to her beats. Her discography, including projects like voices, XERBERUS, and BLRY, showcases an exploration of the various musical styles and genres that inspire her. Her lyrical themes often mirror personal experiences, ranging from lighthearted to introspective.

A significant aspect of prod. jay’s creative output is her involvement in “UNA,” an expansive multimedia project co-created with her best friend, Mar. This ongoing project combines existing and future musical releases with intricate world-building and character development, serving as a source of inspiration for new musical endeavors.

prod. jay’s artistic journey has evolved from self-taught early production and the experimental JAYKakashi era to her current sound under the unified “prod. jay” alias. Collaboration is a vital element of her creative process, allowing for the integration of diverse perspectives in her work with fellow artists such as outczst, her brother Kz beats, readyaimfire27, and vela.