Jordan Terrell Carter (born September 13, 1995), professionally known as Playboi Carti, is an American recording artist and label owner from South Atlanta, Georgia.

Carti began his musical journey in 2010 as Sir Cartier, a twist on his last name that also reflected a growing interest in fashion and luxury brands. In May 2013, he changed his artist name to Playboi Carti and joined Awful Records. The production behind most of Carti’s earliest works was handled by Awful Records' in-house producer Ethereal, who helped him build a local following. Carti frequently collaborated with family friend and fellow Zone 3 rapper UnoTheActivist on songs such as “Whole Thang” and “Every Since.”

After graduating from North Springs High School in 2014, Carti moved to New York, where he became acquainted with fashion tastemakers Ian Connor and A$AP Bari. They introduced him to A$AP Rocky at SXSW in March 2015, and Carti later became affiliated with Rocky’s creative agency, AWGE. A month later, in April 2015, Carti released the singles “Broke Boi” and “Fetti,” both of which became viral hits in the underground rap scene. On September 10, 2016, Rocky announced at a show that Carti had signed to Interscope Records.

Under Interscope and AWGE, Carti released his long-awaited debut commercial mixtape, Playboi Carti on April 14, 2017. The project featured two of his biggest singles, “Magnolia” and “wokeuplikethis*,” which propelled him into the mainstream.

After months of building buzz from his successful debut mixtape, Carti released his debut studio album, Die Lit, on May 11, 2018. The album included popular tracks “Love Hurts,” “Shoota,” and “Poke It Out.” Die Lit exemplifies the power of simplicity, pairing effortless vibes with hypnotic flows to create catchy, uncomplicated tracks. On certain songs, notably “FlatBed Freestyle,” Carti experiments with different vocal inflections, leaning into his Atlanta accent.

In 2019, Carti co-founded his Atlanta-based record label Opium with his longtime friend Opm Babi.

On December 25, 2020, Carti released his sophomore studio album, Whole Lotta Red. Initially, the album received mixed reviews, with many fans feeling it did not meet their expectations. However, as Carti continued performing songs from the album, the consensus shifted dramatically, and it is now widely regarded as one of the best modern rap albums.

On March 14, 2025, after a five-year hiatus from solo releases and much anticipation from fans, Carti released his highly anticipated third studio album, MUSIC. Despite dropping late into the morning, the album set the record for the highest first-day debut streams of 2025, surpassing 139.3 million on-demand streams on Spotify.

Carti is now teasing his next studio album, BABY BOI.