LoveRance is an California-based rapper and singer best known for his 2012 single “UP!”. According to an interview with guest performer IamSu!, the track was originally his, but it was passed to HBK Gang cohort LoveRance due to the song’s explicit lyrics. “UP!” was commercially successful, peaking at number 46 on the Billboard Hot 100 and spawning a remix featuring East Coast rapper 50 Cent.