LaRussell (formerly TOTA), is a rapper from North Vallejo, California. He is a founder of the rising Bay Area Hip-Hop collective Good Compenny (GC). He has gained attention and a stable fanbase for his freestyles and performances on the GC YouTube channel, as well as his appearances on the Breakfast Club and LA Leakers.

LaRussell recently became the first artist under Russ' new independent record label, DIEMON, which was announced publicly by Russ via Instagram May 2022 stating that LaRussell is a “…once in a generational mind and talent.”