Arrows in Action is an independent alternative pop-rock band from Gainesville, FL. Formed in 2015 by drummer Jesse Frimmel, the three-piece — Frimmel, singer Victor Viramontes-Pattison and guitarist Matt Fowler — has quickly become a band to watch within the alt-rock scene.

Authenticity drives everything the group does, from songwriting to communication with fans.
More often than not, their music doesn’t seek to find a happy ending but instead acts as a tool for personal reflection.