Founded in 1994 by Jeff Bezos, Amazon, Inc. is an American company of e-commerce and cloud computing services at all levels based in Seattle, Washington. Its motto is: From A to Z. It is one of the first large companies to sell goods over the Internet.

Currently it is fully diversified and cataloged in different product lines, offering DVDs, music CDs, software, video games, electronics, clothing, furniture, food, books, etc. It is the most valuable retail brand in the world according to the BrandZ index.