[The Zombies]
It's the time of the season for loving
[Logic]
Hello?
[Marty Randolph]
Yes, hi, is this Logic?
[Logic]
Yeah. This is-this is Logic. What's up?
[Marty Randolph]
[Logic]
Alright man, what's thi— wha— I mean, what's this-what is this regarding exactly?
[Marty Randolph]
Basically, what we wanna do is we wanna take Logic, we wanna take everything about you, and we wanna take it and we wanna put it on a bigger level. How does that sound?
[Logic]
I mean, that-I mean, that sounds great, man! What do— what do you-what did you have in mind?
[Marty Randolph]
Basically, okay, you know everything that compiles you? The whole "Young Sinatra," smooth, intellectual lyrics, the realism of who you are and how you project that, everything that you do with your music?
[Logic]
Yeah, man, thanks. I'm-I'm glad you s-you really spotted that out
[Marty Randolph]
Well, basically, what we're gonna do is get rid of that, 'kay? And we wanna put you in the limelight with a bunch of bitches and poppin' bottles 'cause nobody cares about that stuff
[Logic]
[Marty Randolph]
[Logic]
I don't know man. I really-I really don't know
[Marty Randolph]
Have you ever heard of Young Lollipop? Or, uh, Lil Chedda?
[Logic]
Nah, nah, man, I haven't heard
[Marty Randolph]
Exactly. That's the point!
[Logic]
Wait, where did you say you were callin' from again?
[Marty Randolph]
Oh, I'm just calling from, uh, *cough*, Sell Out Records
[Logic]
What?! Sell Out Records?
[Marty Randolph]
Yeah
[Logic]
Oh my God. Wait, like, sell out, like, y'all, like, sell out stadiums and stuff? Like—
[Marty Randolph]
Nah, man. Sell out, like, you, like, well, you know. You know. It is what it is, man. Illuminati
[Logic]
What? Illuminati?
[Satan]
Yes, Logic. It's your time now
[Logic]
*Laughs* Yo, man, who put you up to this? Lenbo?
[Satan]
No-no. I don't-I don't know who that— Look, look. Just sign with us
[Logic]
Nah, I'm straight, brah. *Hangs up*
[Satan]
Uh, hello? Hello? Damn it! He hung up. These rappers are usually the easiest ones to convert .
Illuminati is the urban legend that has been out for a while now: as early as the 1770s, and rising in popularity within the last few decades, especially with the advent of the Internet. It apparently is a satanic group that is hiding in the shadows but some people disagree with this theory. We really have no way of knowing whether it’s true or not. It’s not clear that Logic believes it’s true or not… but it seems like he’s having fun with it.
A hopeful play on the two meanings of the term “sell out.” Selling out stadiums like Madison Square Garden can be done without creatively selling out, as Macklemore and folk-reggae band Dispatch prove.
He’s saying NO to the path of hell.
Matthew 16:23
“Get behind me, Satan! You are a stumbling block to me; you do not have in mind the concerns of God, but merely human concerns.”
As Logic presents this conversation, it’s very humourous, but he’s using humour to draw attention to a very serious trend, and one that’s more than a little sad, too. Rappers that start out with an intellect, or at any rate, a sense of who they are, something original, get signed to a major and drop some shit record that sounds like everything else on the radio and MTV.
Logic would be of the same persuasion as Scroobious Pip:
Who listens to Far East Movement anymore? Their one single was “Like A G6,” about, well, popping bottles and bitches, just Randolph suggests. And that’s one of the really good singles in that vein… what about Chingy’s “Tipsy”? My point is, maybe you remember the single… but you probably don’t know anything about the artist, their vision, their identity, where they are now.
That’s because they scored a deal with a label that was aimed at fast cash for the label (almost certainly not for the artist) and not career longevity, which you have to build.
It’s the lifestyle most rappers dream of, so they will sign to anything for some quick fame. Rap has a controversial relationship with fame. Early rappers like Vanilla Ice and MC Hammer were financially destroyed by their excessive lifestyles.
Logic is referring to “Big Lenbo”, a member of Logic’s RattPack and a very good friend.
My boy Lenny gave me a place to stay for a year
Put food in my stomach, I had nothing to fear"
If Marty Randolph represents Jimmy Iovine, then Sellout Records is almost certainly a dig at Interscope. Seattle rapper Macklemore slammed the label in hi song “Jimmy Iovine.” Interscope has a tendency to sign the most controversial shock rock and rap artists in an attempt to sell records to rebelling teenagers.
Marty Randolph is an archetypal slimeball record exec, but if he were based on a real person, he’d be Jimmy Iovine, Interscope Records/Beats headphones exec.
Macklemore ethered Iovine in his song that bears his name.