Released on June 2, 1980

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[Verse 1]

Every night when I crawl home

I settle down to prime-time limbo

When all the boys are gathered around

Shoutin' "Ita's on T.V."


[Verse 2]

And though the roaches are thick on the ground

Somebody goes to close our window

Keep the noise of the city down

Get a dose of integrity


[Pre-Chorus 1]

Every week, in every home

She's got wholesome news for the family


[Chorus 1]

I believe, I believe in what she says, yes I do

I believe, I believe, at the end of the day

Her magazine will get me through


[Verse 3]

Ita's tongue never touches her lips

She could always be my godmother

And though the desktop hides her hips

My imagination's strong


[Verse 4]

She's the sweetest thing I've ever seen

I'd like to take her out to dinner

But when I think about the places I've been

Probably hold my fork all wrong


[Pre-Chorus 2]

Every day and every night

She's the only one we can depend upon


[Chorus 1]

I believe, I believe in what she says, yes I do

I believe, I believe at the end of the day

Her magazine will get me through


[Pre-Chorus 3]

To every housewife through the land

There is no-one else they can depend upon


[Chorus 2]

How could I not believe what Ita tells me to?


[Instrumental Break]

2:12 - 2:46


[Pre-Chorus 2]

Every day and every night

She's the only one we can depend upon


[Chorus 2]

How could I not believe what Ita tells me to?

Well, how could I not believe what Ita tells me to?


[Chorus 2]

How could I not believe what Ita tells me to?

How could I not believe what Ita tells me to?


[Outro]

Yes it's true

What Ita tells me to