It’s the Ten Tag Commandments

Planners can’t tell me nothing bout this audience management

Can’t tell me nothing bout these pixels, these tags

To my media planners

Planners doing excel formulas, I ain’t forget you planners!

My impression stacking planners

WIEDEN MEDIA

I been in this game for years

It’s made me DAGITAL

It’s rules to this shit

I wrote me a manual

A step by step booklet for you to get

Your game on track

Not a lawsuit jack

Rule Nombre Uno: never let no one know

How many uniques you hold cause you know

The cookies breed jealousy 'specially

If that site got less you’ll see that site get fresh

Number 2: never let 'em know your next move

You ain’t heard you can remarket off mere exposure?

Take it from a roller:

I RTed mad med recs at cats offa spotlight flicks

Number 3: never trust no-bo-dy

Your moms'll set that ass up, improperly tagged up

Comscore be masked up, data from trash trucks

Hybridized numbers in chase of a fast buck

Number 4: know you heard this before

"Always remarket first party targets"

Number 5: don’t push for ecomm at the first touch

I don't care if they wanna click, let em sit

6: lean back till they’re ready to buy

And keep a focused frequency until your floodlight fires

7: this rule is so underrated

Keep new users and established ones completely separated

Spend and bid posture don’t mix if your pixel logic’s crisp

Save yourself some serious chips

Number 8: never keep no weight on you!

Keep your k size just down like kate moss do

Number 9 should've been Number 1 in my opinion:

Use video in midtail, and keep that shit spinnin

Most people ain’t clickin' they ain’t tryin to site visit

You get em when you pin em in preroll or you miss em

Number 10: a strong word called "privacy"

Not to be ignored, it’s stronger than piracy

If pixels is a legal issue say “hell no”

Facebook’ll give you up if them subpoenas come through

Follow these rules you'll have an audience to dedupe

If not, the numbers be so thick you can’t see through

True reach and frequency, in balance like an EQ

50000 foot view like a B2

Conversions off clicks or on the see through

Slinging my med recs and scrapers like podique

The audience don’t see the audience, they in the green room

Gotta go, gotta banner outta QA you can see soon

I got more, I got more

But this should get you started

Keep your retargeting funnels crispy, on one platform!

No outside networks!

Custom site lists’ll help you find those sites that list anonymously

Keep your data costs blown out in separate columns